The initiative Proud Rroofer is Dakea’s project aimed at promoting the craft of roofing and building awareness of the importance of this profession among institutional and individual investors as well as young people who are about to choose their future careers. Through regular direct communication with roofers and the exchange of insights in various contexts of contact with the brand, Dakea managed to create a reliable community of professionals around it. Proud Roofers have been coming together for several years, engaging in various actions announced through dumnydekarz.pl, aimed at promoting their profession. Other than that, they often engage in lively discussions on the project’s fanpage.